$2.5 Million raised and counting

meet the team


Sitting alone all the way at the back of the aisle of cages, Jordan, a Bull Mastiff, German Shepherd, and Samoyed mix, was a shelter dog for 3 years before Kris went to his local rescue to find a new friend. Immediately catching his eye and pulling at his heartstrings, Jordan was quickly adopted by Kris. In their 11 years together, Kris took Jordan everywhere he went. Sadly, in 2018, Jordan passed away from cancer, but her memory lives on through Jordan’s Way.

Kris Rotonda

Based in Safety Harbor, Florida, Kris is the founder and CEO of the non-profit organization, Jordan’s Way. Before founding Jordan’s Way, Kris was a realtor and changed gears to focus more on animal welfare. As a longtime bodybuilder, Kris began doing physical challenges, like pushing, pulling, and flipping a 250-pound tractor-trailer tire for 13 miles to help raise money for local shelters. After spending 72-hours in a dog cage to live like a shelter dog to raise awareness, Kris decided to take his show on the road and started the 50 State Tour, where he travels to shelters across the country raising money and awareness.

Greg Edwards

As a longtime business partner of Kris, Greg helps coordinate the shelter visits, donation drives, and works behind the scenes to make sure all the challenges are running smoothly while they’re on tour. Greg is from Tarpon Springs, Florida, and has always had a passion for helping animals, leading him to Kris and Jordan’s Way.

Allison Hester

Magazine Editor

For 30 years, Allison Hester has worked as a professional writer in a variety of roles in numerous fields, including 10 years as the publisher of her own magazine for the cleaning industry. She is also the author of a book on Schnauzers. Allison and her daughter have volunteered and fostered regularly through their local animal shelter since 2016, where they’ve been named the shelter’s “Volunteer Family of the Year” every yea since. She has two “foster fail” cats – Poppy and Boo – and her best friend Puggles, a Schnauzer mix that she rescued 11 years ago while her husband was serving in Afghanistan.

Erica Barrett

Outreach Coordinator

Based in Salt Lake City, UT, Erica is Jordan’s Way’s Outreach Coordination. She is responsible for reaching out to shelters across the country, getting them excited to be a part of our 50 State Tour, and educating shelters and rescues on Jordan’s Way Mission and Purpose. Erica has spent the last 10 years as a shelter volunteer, foster, and animal advocate in Salt Lake City and has dedicated her life to helping our four-legged friends. Upon finding Jordan’s Way and hearing about the story of Jordan, she knew she found her calling. She is excited to help be a part of something bigger and to help the “Unnoticed become Noticed.”

Kristen Skladd

Director of Public Relations

Kristen Skladd is the director of public relations at Jordan’s Way. With over a decade of combined professional experience in the public relations and media industry, she helps her clients sharpen their image and gain exposure on a national scale. A former news reporter, she is a storyteller by trade. Kristen earned her BA in Journalism from Oakland University. Originally from the Metro Detroit area, she now resides in South Florida.

Sharon Silver

Graphic/Web Designer / CDO Graphical Solutions, LLC

Sharon Silver resides in Tampa, Florida and is the owner of Graphical Solutions, LLC. She graduated from the University of Maryland with a degree in Public Relations and Advertising Production.

Sharon has been a graphic designer for more than 32 years and has worked in various industries, including print and advertising agencies. Her experience includes financial, law, healthcare, retail, real estate, and MLM industries in the print and web arena.

Our Story

Our founder Kris met his best friend and inspiration 11 years ago at a local shelter. Jordan had spent her whole life in a shelter until Kris was able to rescue her. Over the years they helped each other grow as their bond strengthened. Many of us know the profound affect that an animal can have on your life, and the impact that we have when we rescue shelter pets. Sadly Jordan passed in the fall of 2018 after a battle with cancer. Kris made a promise to honor her life by helping as many shelters in need as possible, founding Jordan’s Way.

Our Mission

To share meaningful animal welfare stories that inspire people to adopt. We publicize our efforts on Social Media to work towards influencing the Clearing of Shelters. Through our community outreach, fundraising and advocacy, we create a buzz around shelters that builds a compassionate community of pet parents willing to provide a permanent home to homeless animals.

Jordan’s Way Tour

All over the United States animals are left to die in shelters. There are groups of compassionate animal lovers working hard to save these animals and find them proper homes, however, sometimes these people have trouble successfully sharing what they do with the world. Our goal at Jordan’s Way is to amplify the great work of shelters around the country.

Together we can clear the shelters!