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The Loneliest Walk
Man Walks 100 Miles Down “The Loneliest Road in America” With RV Wrapped in Dogs in Kennels—To Give Voice to America’s Loneliest Shelter Dogs

On one of the most isolated highways in America, a powerful walk is about to begin—one that mirrors the silent suffering of thousands of homeless dogs across the country.
This January, animal advocate Kris Rotonda, founder of Jordan’s Way, LLC., will walk 100 miles on U.S. Route 50 in Nevada—known as “The Loneliest Road in America”—alongside a branded Jordan’s Way Tour RV wrapped in life-size images of dogs sitting alone in kennels.
The walk is not about endurance. It’s about empathy.
Each mile represents the emotional isolation felt by dogs who spend years—sometimes their entire lives—waiting behind kennel bars, unseen and unheard.
“This road is empty on purpose,” said Rotonda. “And that’s exactly the point. Lonely roads. Lonely dogs. We’re forcing people to see what society usually drives past.”
The Jordan’s Way Story
NATIONAL TOUR
INTRODUCING THE
NEWLY CROWNED national champions!
PAW Fort Madison animal shelter
THEY RAISED $137,000 DURING OUR FUNDRAISER ON THE second TOUR!


SEPTEMBER 2025 was an amazing Month for our
live Facebook fundraisers!
OUR MISSION
Jordan’s Way is dedicated to sharing meaningful animal welfare stories that inspire people to adopt. Our efforts are publicized on social media to influence the Clearing of Shelters. Through our community outreach and advocacy, we create a buzz around shelters that builds a compassionate community of pet parents willing to provide a permanent home. Any donation made goes directly to funding our next shelter visit or to shelters in need.
TOTAL ADOPTIONS: 80K AND COUNTING

























































