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On one of the most isolated highways in America, a powerful walk is about to begin—one that mirrors the silent suffering of thousands of homeless dogs across the country. 

This January, animal advocate Kris Rotonda, founder of Jordan’s Way, LLC., will walk 100 miles on U.S. Route 50 in Nevada—known as “The Loneliest Road in America”—alongside a branded Jordan’s Way Tour RV wrapped in life-size images of dogs sitting alone in kennels. 

The walk is not about endurance. It’s about empathy. 

Each mile represents the emotional isolation felt by dogs who spend years—sometimes their entire lives—waiting behind kennel bars, unseen and unheard. 

“This road is empty on purpose,” said Rotonda. “And that’s exactly the point. Lonely roads. Lonely dogs. We’re forcing people to see what society usually drives past.”